DRINKS OF
THE MONTH

MRC Pub Group Monthly Campaign, 14 venues Melbourne VIC

Monthly Drink Specials Campaign – Melbourne Racing Club Hospitality
As Creative Lead, I collaborated with a content agency to develop a vibrant, seasonally themed campaign for the Melbourne Racing Club Hospitality group. The campaign promoted monthly drink specials, each styled with bold colour blocks and tailored to align with seasonal changes and major events.

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I oversaw the creative direction and end to end coordination, working closely with stakeholders, content producers and product suppliers to ensure cohesion with broader marketing strategies. The assets, including video and photography, were rolled out across multiple touch points such as in venue print and digital signage, as well as paid digital advertising, delivering consistent and engaging visuals across all venues.