During my time at the Melbourne Racing Club, I led and contributed to a wide range of creative, marketing and brand projects across both the racing and hospitality sectors. Working across the Pegasus Leisure Group portfolio, which includes 15 pubs and clubs throughout metropolitan and regional Victoria, as well as major racing and events brands including Caulfield Racecourse, Mornington Racecourse and Sandown Racecourse, I was responsible for delivering creative work that balanced strong commercial outcomes with elevated brand storytelling.

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My role covered creative direction, campaign strategy, design, content development and brand execution across digital, print, social, event and venue marketing. Some of the featured projects were concepted, designed and delivered independently, while others involved close collaboration with external agencies, production partners and in house marketing teams. The work showcased here represents a curated selection of campaigns, events and creative initiatives developed during my time at MRC, highlighting a multidisciplinary approach to creating engaging customer experiences across entertainment, hospitality and major events.