ABOUT ME
I'm a Melbourne based Creative Lead with a strong foundation in the hospitality and events industry, and a passion for building standout brand experiences. Over the past 10+ years, I’ve worked across both print and digital platforms, bringing ideas to life through design, strategy, and hands on creative execution.
Collaboration is at the heart of my process. I’ve partnered with content, branding, and marketing teams & agencies to deliver thoughtful, result driven campaigns, often working closely with stakeholders from concept to rollout. I love being part of every stage, from early planning and coordination, to rolling up my sleeves and making the work happen.
In addition to design and strategy, I also direct and style photography & videography across a range of projects, adding depth and cohesion to visual storytelling. My creative toolkit spans everything from photography art direction to set styling, content creation and recently getting behind the camera myself.
I’ve had the opportunity to build brands from scratch, working alongside interior designers, architects, and logistics teams to design everything from restaurant interiors to pop up festivals around the country. I’m drawn to the challenge of crafting cohesive experiences that connect across physical and digital spaces.
With a solid understanding of web design and a love for creative problem solving, I’m always up for a new challenge, whether it’s leading a big picture campaign or fine tuning the details. I also enjoy mentoring and supporting creative teams, helping others grow their confidence and voice along the way.
