The Pop-Up Ice Skating Festival, a nationwide event spanning all major cities in Australia, was brought to life through comprehensive creative direction. Every aspect of the festival’s visual identity, including branding, location-specific signage, and digital and marketing content, was meticulously designed.

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Working closely with illustrators, logistics companies, and photographers across the country, the branding was seamlessly implemented at each festival stop. The collaboration ensured that the unique visual elements were consistently applied throughout the event, creating a cohesive and engaging experience for festival-goers in every city. From dynamic signage to custom illustrations and digital campaigns, the creative direction of the event captured the excitement and spirit of the ice skating experience, unifying the festival’s presence across the nation.