For The Deck, a busy cafe in Brighton, I led the creative direction across all visual and marketing efforts. This included developing a unique brand identity, designing and building the cafe’s website, and creating compelling marketing content that reflected the warm, inviting atmosphere of the space.

 

I also directed and styled photography to ensure every visual element from the website to in-store branding captured the essence of The Deck. My work aimed to create a cohesive and engaging brand experience, helping to connect with the local community and attract new customers. The project allowed me to merge creativity with strategy to build a memorable brand for The Deck.