EL COCO

Bar / function space - Melbourne CBD, VIC

For El Coco, a bar in Melbourne’s CBD originally launched in partnership with Bacardi, I led the creative direction to bring the Cuban-inspired theme to life. Working closely with Bacardi, we designed a vibrant and immersive space that reflected the spirit of Cuba, perfectly aligning with the product launch.

As the bar evolved into a local favorite, I adapted the branding and marketing to cater to a new audience of city workers, creating a relaxed atmosphere for lunch breaks and after-work drinks. This included revamping the digital presence, designing promotional materials, and directing photography to capture the bar's transformation from a product launch space to a beloved neighborhood watering hole. My role involved ensuring that the brand maintained its energy and relevance, no matter the shift
in its clientele.