For The Sugar Gum Hotel in Hillside, I led the creative direction, developing a strong and consistent visual identity across all aspects of the venue’s branding and digital presence. This included designing the website, marketing assets, and promotional materials, ensuring a seamless experience for both online and in-house guests.

 

I also provided photography direction and styling, capturing the warm and inviting atmosphere of the hotel to align with its brand. Through carefully curated visuals and strategic content creation, I helped establish The Sugar Gum Hotel as a welcoming destination for both locals and visitors, ensuring its branding resonated with its community.