For Nixon Hotel, a sports bar located in Melbourne’s CBD, I led the creative direction across all branding and digital design efforts. This included developing a bold and dynamic visual identity that resonated with sports enthusiasts, designing and building the venue's website, and creating marketing content to promote key events and daily specials.

 

I also directed photography to capture the energy and atmosphere of Nixon Hotel, ensuring that all visual elements both online and on-site were aligned with the vibrant and energetic spirit of the venue. My role was to create a cohesive brand experience that appealed to both regulars and new visitors, positioning Nixon Hotel as the go-to destination for sports fans in the city.